Job Done Rapid is a cleaning product company for plant machinery and agricultural vehicles. Their ethos is efficient products that simply get the job done. We created the branding and website alongside packaging design for a 9-product range.
Read more about the project here.
DELIVERABLES:
Brand strategy
Brand identity
Brand name ideation
Website design and build
Product packaging design
Job Done Rapid
Job Done Rapid
Job Done Rapid is a cleaning product company for plant machinery and agricultural vehicles. Their ethos is efficient products that simply get the job done. We created the branding and website alongside packaging design fr a 9-product range.
Read more about the project here.
DELIVERABLES:
Brand strategy
Brand identity
Brand name ideation
Website design and build
Product packaging design
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
Client brief
Job Done Rapid was a side business run by a business mogul in the agricultural machinery industry. They grew to understand how complicated cleaning products for plant machinery could be, and had a product to make tractor cleaning so much easier. They wanted a brand that communicated ease and simplicity to the customer, with a 'does what it says on the tin' positioning.
Brand identity, website and packaging
We initially worked on the brand strategy and business name for the client, with the focus that efficiency and results were the driver for the customer's buying decision. We created a bold identity through accessible typefaces, a very simple colour palette and a logo that inspires 'light work'.
Although the final step of the process, the product packaging strategy needed to inform the brand from the start to pin-point accessibility. We designed clear communication through graphic elements to illustrate the details and take the 'wordiness' out of product instructions, and compositions that don't crowd information.
Project notes
Audience
Being an almost 100% male target customer, we chose a solid, vibrant blue as the primary brand colour for accent features. Blue is the most preferred colour by men, and symbolises reliability, trust and honesty. We harnessed this to support how we were connecting with the customer, alongside copy writing designs such as product and brand taglines.
NEXT:
Job Done Rapid
Job Done Rapid is a cleaning product company for plant machinery and agricultural vehicles. Their ethos is efficient products that simply get the job done. We created the branding and website alongside packaging design for a 9-product range.
Read more about the project here.
DELIVERABLES:
Brand strategy
Brand identity
Brand name ideation
Website design and build
Product packaging design