Giverny Flowers is a brand identity concept for a luxury floral designer, serving high net-worth clientele, based in London.
Read more about the project here.
DELIVERABLES:
Brand strategy
Giverny Flowers
This brand identity is available for purchase, with brand name changes to logo and brand mark included. For more information please enquire.
Giverny Flowers
Giverny Flowers is a brand identity concept for a luxury floral designer, serving high net-worth clientele, based in London.
Read more about the project here.
DELIVERABLES:
Brand strategy
This brand identity is available for purchase, with brand name changes to logo and brand mark included. For more information please enquire.
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
Client brief
Giverny Flowers wanted a luxurious but elegant brand that would connect with their high net-worth clientele. Through brand discovery, we were able to pick out the personality of the brand as being opulent and dramatic.
The client expressed that flowers and floral design are their "very own mandala...(their) happy place where everything is possible, where dreams and ideas become reality". The brand needed to represent the sanctity of their business and the passion they design with.
Brand identity
The culmination of the concept for Giverny Flowers is flamboyant and luxurious in the design details, while keeping a simplicity throughout in key features like layouts and compositions, to let the details do the talking.
To capture the tactile experience of flowers, I focused on how elements of the brand would tie in with rich textiles and colours, and metallic gold became the centre point for the identity. This grew into an intricate logo that feels like the entrance to a secret garden, creating an exclusive feeling for the client.
Project notes
Audience
Giverny Flowers have catered to the likes of English royals, the 1% of the population and corporate companies. The exclusivity and luxury of their service was a crucial element of the strategy behind their branding to position them in an extremely luxury market.
NEXT:
Giverny
Flowers
Giverny Flowers is a brand identity concept for a luxury floral designer, serving high net-worth clientele, based in London.
Read more about the project here.
DELIVERABLES:
Brand strategy concept
This brand identity is available for purchase, with brand name changes to logo and brand mark included. For more information please enquire.