Our Minds is a non-profit organisation that supports people living with autism. We work with charities to provide discounted design and web services, and Our Minds needed a bright, welcoming brand identity and a website that shines a spotlight on what they do.
To read more about the project, click here.
DELIVERABLES:
Brand identity
Website design and build
Our Minds
To view this project's website, click here.
Our Minds
Our Minds is a non-profit organisation that supports people living with autism. We work with charities to provide discounted design and web services, and Our Minds needed a bright, welcoming brand identity and a website that shines a spotlight on what they do.
To read more about the project, click here.
DELIVERABLES:
Brand identity
Website design and build
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
To view this project's website, click here.
Client brief
Our Minds came to us for a logo, but we wanted to deliver them more of a visual identity that express what they do, to the people they do it for, for a lifetime.
It was crucial the identity represented the people they help, and the true quality of life and freedom they support.
Brand identity
We based the logo around the idea of neurodivergent brains, the potential that people have, and of course, the Our Minds name. This inspired a thought-bubble 'brain' that lifts the word mark with endless possibilities.
As a small non-profit, it was important that the identity was accessible to implement after hand-over, without too many rules or confusing elements. We provided a logo suite that includes a variety of options to fit multiple formats, spaces and uses, and brand marks that add subtle disctinction and decoration.
To finish it off, bright-coloured yet calming gradients provide simple graphic elements that can be easily adapted to add depth and happiness.
Project notes
NEXT:
Our
Minds
Our Minds is a non-profit organisation that supports people living with autism. We work with charities to provide discounted design and web services, and Our Minds needed a bright, welcoming brand identity and a website that shines a spotlight on what they do.
To read more about the project, click here.
DELIVERABLES:
Brand identity
Website design and build
To view this project's website, click here.