Born is a French skincare brand that centres around looking and feeling elegant through simplicity and staple ingredients.
Read more about the project here.
DELIVERABLES:
Brand identity
Web design
Born
Born
Born is a French skincare brand that centres around looking and feeling elegant through simplicity and staple ingredients.
Read more about the project here.
DELIVERABLES:
Brand identity
Web design
Client brief
The concept for Born Skincare focuses on statement products for a skincare routine that renews skin as if it were a newborn's. Today's market enjoys a luxury skincare experience, but can be distracted by trends and unnecessary products, and Born delivers necessary ingredients in a luxury offer. Much like French attitude, the premier experience is in the simplicity.
The creative direction was inspired by book covers of classics American Psycho and Memoirs of a Geisha, using stark simplicity and minimalism
Brand identity
The creative direction to the identity reflects the brand’s values of sustainability and sophistication. With an interior comprising of exposed brick, terracotta tiles and natural sunlight, the identity reflects the raw nature of the bar through negative space, a natural colour palette and creative typography.
Project notes
Audience
The creative direction to the identity reflects the brand’s values of sustainability and sophistication. With an interior comprising of exposed brick, terracotta tiles and natural sunlight, the identity reflects the raw nature of the bar through negative space, a natural colour palette and creative typography.
NEXT:
Born
Where.s Fred.s is a central London cafe and wine bar, serving a specialty wine menu and small plates, and a sexy but sophisticated atmosphere.
Read more about the project here.
DELIVERABLES:
Brand identity
Web design