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"I highly recommend Fussy Creative. I’m so happy with not only the end result and designs, but they made the whole design process enjoyable by taking the stress away from the client, and it all flows easily. Fussy really listens to what your vision and brief is to create your dream outcome, and makes the journey clear and very professional. We’ve continued bringing our design jobs to Fussy Creative, from customer facing assets to in-house-use products, because of their seamless process and trustworthy work."


Where.s Fred.s is a central London cafe and wine bar, serving a specialty wine menu and small plates, and a sexy but sophisticated atmosphere.

Where.s Fred.s



Brand identity

Website design and build

menu board design

Menu design

In-house collateral


Photography by Enzo Cerri. Interiors by Block1.

The design inspiration behind the concept for Where.s Fred.s was fresh, Aussie vibes with sophisticated city living.


Created by Australian founder Chelsea Finch, the brains behind London local coffee shop chain District, the brief for Fred.s was simple sophistication, to pair with natural wines and fresh small plates.

With an interior comprising of exposed brick, terracotta tiles and natural sunlight, the identity reflects the raw nature of the bar with negative space, a natural colour palette and creative typography.