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Sex and The Society is a women's equality non-profit organisation, who's primary platform is written article content focusing on men's issues against women and women's safety.

Sex and

The Society 

2020

DELIVERABLES:

Brand identity

Website design

 

Sex and The Society re-imagines traditional print newspaper in a modern day, digital focused aesthetic for its digital audience.

 

Being an article-based platform that discusses and informs feminist topics, the branding was inspired by traditional copy typefaces you'd find on type-written media, using 2 types of monospace fonts and typical black and white primary colours in their identity.

The red and pink accent colours and feminist icon graphics tie the brand's tone and values together for its target audience, while keeping simplicity and minimalism at its foundation to allow their words to do the talking.